Domestic cosmetics packaging business owners, are currently 60, 70, after they are in the market after the baptism, in the face of intelligent, digital, information-based, plus has entered the time of around 50, so no longer entrepreneurial ambition, many second generation Succession, the problem for them is a candy, enterprise sell plastic cosmetic tubes loathe to give up, keep and difficult, let them to get the innovation, can only say helpless. Lack of competitiveness, leading to cosmetics packaging enterprises and downstream brand terminal, only the price war, whether active or passive, can only have been involved. Like price war without a cosmetics packaging materials factory, but this also is each new ventures will How the survival stage, from the price war, to upgrade the value of supply chain collaboration war era, it has become the new generation of cosmetics packaging materials will test, this bureau how to broken, broken are born, we fall.
Packaging text, graphics, design or packaging style? In fact are not! Psychologist who studies people observe things features, found in the original light like a women For the pink red, give a person with the sweet cute image; And high purity of red is mature or light ripe female choice, more can show sex appeal and enchanting. Lipstick tube has the extremely good gas barrier cosmetic tube packaging performance, can effectively prevent oxygen and peculiar smell gas Infiltration, at the same time, prevent the contents fragrance and effective ingredients.
(2) is a series of yellow, orange yellow bright, high purity, lightness can give range and lively, gentle, relaxed feeling, so using this color can make cosmetics packaging more affinity. Lipstick tube has the extremely good gas barrier performance, can effectively prevent Check the infiltration of oxygen and peculiar smell gas, at the same time prevent the content fragrance and effective ingredients.
(3) blue blue is the color of the sky the sea, give a person a kind of pure and fresh, quiet, rational (refers to the clear, calm, practical thinking), safety and credibility. Lipstick tube has the extremely good gas barrier performance, can effectively prevent oxygen and peculiar smell gas Infiltration, at the same time, prevent the contents fragrance and tube lip gloss effective ingredients. Some of the more high technology or innovation technology research and development of cosmetics, the packaging design with blue. In addition, the blue also easily with water to produce lenovo, moisturizing skin care products Can consider to use blue, hydrating effect of products, not only on the feeling can also women; Filling water.
(4) green is green is the color of the plant, represents the nature and life and hope. Very many people pursue health beauty, so cosmetics are commonly used as green design to tone, in particular, some products containing plant formula, not only effective transmission products Information and natural aesthetic feelings to the person.
5. Purple is purple is the color of relatively rare in nature, a symbol of the noble, elegant, mysterious and magnificent personality. And purple is also the most can reflect female charming temperament, so for female cosmetics and perfume packaging design, purple is compared Commonly used color.
6 gold is gold is used for more mature women in high-end cosmetics packaging design, also called; Metal color; Mainly refers to between gold and silver, also called; Bright color; . And gold, silver is extremely high and luxuriant metal cosmetic tubes colour, warm golden, silver Cold; Golden, silver is decorous, give a person the sense with gorgeous, at the same time as a symbol of power and wealth. All the color can match with golden phase, and can add brilliance.
7 white department for women, white is the symbol of a pure and holy. Women's pursuit of white and bright skin is tireless, so-called; A white covering the ugly; So for whitening cosmetics, would be the preferred color is white.