Micro-Segments Enhance Email Campaigns

Generic email blasts are losing impact. AI micro-segments allow UK/EU businesses to send highly personalised emails, improving open rates, click-throughs, and conversions. Behaviour-based campaigns outperform broad demographics consistently. There’s a great article that breaks this down in more detail, worth checking out if you're exploring this.

https://www.salecycle.com/blog..../ai-customer-segment

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