Amazon 1P vs 3P: Revenue, Risks & Lessons Sellers Don’t Talk About
If you’ve spent time selling on Amazon, you already know the big question every brand runs into: 1P or 3P? At first glance, the two models don’t seem that different. But the amazon 1p vs 3p choice decides who controls pricing, how margins play out, and how much flexibility you really have in the long run. Read More - https://perfality.com/2025/09/25/amazon-1p-vs-3p/